White gold is the new steel for Rolex watch collectors
The shock of the global recession is beginning to be felt in the pre-owned watch market.
While the market value of many brands and models has fallen as demand has waned, a few are rising, and demand for certain new materials is abundant.
Often overlooked because it resembles hard and cheap stainless steel, white gold sits between the opulence of yellow and rose gold and the understated luxury of platinum.
Those in the know are taking full advantage of the recent price drop by snapping white gold fake rolex watches that once commanded such a premium on the secondary market that their depressed prices are starting to come back up.
Few models in Rolex’s catalog of iconic timepieces are more popular than the replica Rolex daytona and GMT-Master II white gold models.
Since the stainless steel models of these watches are still several times their original retail price, their white gold counterparts are relatively more valuable because their secondary prices are still close to their retail price.
Their value is not only maintained by supply and demand (as with stainless steel), but their precious metal construction adds intrinsic value.
Combining one of the most popular dial colors in watchmaking with one of the most popular timepieces has certainly been a success. It has paid off for replica Rolex, as the stainless steel Daytona is only available with a white or black dial.
The launch of the grey dial ref. 116519 Daytona on the Oysterflex strap in 2017 was also a success, bringing the model into the casual multifunction segment dominated by rubber straps since the late 1990s, including the Royal Oak Offshore and Patek Philippe Aquanaut.
While we seem to be some way off from economic recovery, the trend emerging in the upper echelons of the watch market is a good sign.
Danny Shahid’s DWL flagship store is in Mayfair’s Burlington Arcade, home to luxury boutiques. DWL has over 15 years of experience sourcing rare and big-name replica watches, some of which require long waiting lists elsewhere. Fellow jewelers and retailers often ask the staff to provide their expert opinion. The luxury watch specialist’s inventory is constantly changing, but they have immediate access to over a hundred exquisite models.
